Your next revenue win is probably already inside your funnel.
I’m Damon. I run ecommerce P&Ls — $10.5M today — and I get paid to go find it. Conversion, retention, paid media, and the AI-search channel almost nobody is staffing yet.
Results at a glance
revenue scaled
$300K → $2.2M
24 months, DTC paint retailer
conversion rate
1.9% → 2.6%
sitewide, not a landing page
paid media
3.1 ROAS
on $65K/month, currently
ai referral
Top 5
traffic source, built from zero
p&l owned
$10.5M+
annual ecommerce revenue
lifecycle revenue
$300K+
attributed annually, email + SMS
aov
+16%
cross-sell, bundles, thresholds
budget managed
$720K/yr
annual media budget, paint retailer
The bet I’m making
Your next best channel is already in your analytics, mislabeled as noise.
In 2024 I noticed a spike in referral traffic from AI chat assistants. For a moment it was the third-largest source on the site — and it had the highest revenue-per-session of anything we ran. Most teams would have called it an anomaly and moved on.
I treated it as a channel. Clarified product use cases on PDPs, expanded specs and FAQs, fixed structured data so machines could actually read the catalog. It’s now a consistent top-5 traffic source that beats social on revenue, at roughly double the revenue-per-session of the next-best channel.
Opinion, freely offered: AEO is where technical SEO was in 2011. The teams staffing it now will spend the next five years compounding an advantage.
→ read the full case studyai referral traffic, client accounts
+600%
ai share of total traffic
1.2% → 7%
revenue-per-session vs next channel
~2×
platforms tracked
ChatGPT · Perplexity · Google AI Overviews · Copilot
Selected work
all four →
ai search · cro · $10.5M p&l
The outdoor gear brand that found a channel nobody was watching
A spike in AI-chat referrals looked like noise. It had the highest revenue-per-session on the site.
top-5 channel · 2× RPS · +17% revenue
replatform · retention · paid
Seven-figure paint retailer, rebuilt on Shopify Plus
Magento 2 was the excuse everyone hid behind. I moved the catalog and put lifecycle marketing behind it.
$300K→$2.2M · 3× organic · $300K Klaviyo
cro · seo · lifecycle
Pet retailer: the mobile checkout was the whole problem
Traffic was fine. The phone experience was quietly losing the sale three taps from done.
2× organic · $40K→$150K automated · 3.5× campaigns
seo · paid media · merchandising
Wellness brand with a great catalog nobody could find
Strong product, almost no discoverability. Rebuilt product content, then rebuilt the paid account around it.
5× organic · 2.8 ROAS · revenue doubled in-campaign
How I work
No discovery theatre. Four weeks in, you should have a ranked list of revenue opportunities and the first two already shipped.
01 / audit
Find the leak
Funnel, catalog, tracking, lifecycle. Usually the answer is unglamorous and sitting in GA4 already.
02 / rank
Size it in dollars
Every opportunity gets a revenue estimate and an effort cost. Ties get broken by whichever compounds.
03 / ship
Do the work myself
Shopify, Klaviyo, GA4, Merchant Center, ad accounts, schema. I’m hands-on-keyboard, not just on the deck.
04 / prove
Report the number
Automated reporting so the wins and the misses are both visible. Then kill what didn’t work.
Stack
full skills matrix →platform
- Shopify Plus
- Magento 2
- Theme & app architecture
- Catalog & merchandising
discovery
- AEO / GEO
- Structured data & schema
- Technical SEO
- Google Merchant Center
acquisition
- Google Ads
- Shopping & PMax
- Feed optimization
- CAC / ROAS modelling
retention
- Klaviyo
- Email + SMS lifecycle
- Segmentation
- Promo sequencing
measurement
- GA4 & GTM
- Automated reporting
- Claude / AI workflows
- Internal tooling
I’m looking for a team that wants an operator, not another deck.
Ecommerce Manager, Director, Head of Ecommerce, or an AEO/SEO lead role where the AI-search work is the point. Remote or Denver / Boulder metro.
- Ecommerce Manager
- Ecommerce Director
- Head of Ecommerce
- Ecommerce Strategist
- SEO / AEO Lead
- Site Merchandising Manager